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Process

The 2-Week MVP Development Process

We build an MVP in 14 days: scope on Day 1, design on Days 2 and 3, development on Days 4 to 9, deployment on Day 10, and testing and launch on Days 11 to 14. Before AI coding tools, an MVP took at least two months. Now one developer can build a focused MVP in about a week, which leaves time for design, deployment, and proper testing.

Ganesh Ghatti

Written by Ganesh Ghatti · Founder, Squirrel Technologies

Updated

Kept simple

What a simple MVP does not need

The MVP needs to work well enough to test whether it solves the problem. These can wait:

  • ✓Microservice architecture or other complicated technical systems
  • ✓Kafka, queues, or a CDN
  • ✓A detailed or custom logging setup
  • ✓Building every component from scratch when a pre-built component will do
Exceptions

When we do not promise 2 weeks

  • ✓Products that need approval from another party, such as the Apple App Store, because the timing depends on someone else.
  • ✓Research-based products, where the research still needs to be done before the product can be built.
  • ✓Products that need data and machine learning model training. If the data is ready a 2-week build is sometimes possible, but in many cases the work takes longer.
Your time

Your involvement

Your decision makers are needed most on Day 1 for scope, and on Days 2 and 3 to agree the screens and journey. After that, you can test the product yourself or let our team test it during the final days.

Scope

Checkpoints across the 14 days

Each phase ends with something you can review.

✓Day 1: agreed scope and feature list
✓Days 2–3: wireframes, user journey, and an AI-made demo
✓Days 4–9: the working MVP on a test link
✓Day 10: the MVP deployed online
✓Days 11–14: testing, one or two rounds of changes, launch, and handover
✓After launch: 1 month of maintenance (2 months on the Advanced tier)
Process

The 14 days, phase by phase

From the scope meeting to a launched MVP.

  1. 01

    Day 1

    Agree the scope

    Your one to three decision makers sit with our product manager or lead developer. We decide which part of the product will test your idea and write down what waits for later.

  2. 02

    Days 2–3

    Design the journey

    We study your top two or three competitors, agree the pages and screens, finalise the user journey, and use AI to create a demo from your brand guidelines.

  3. 03

    Days 4–9

    Build the working MVP

    Our developer builds the core features, sign-in, database, and the other parts the product needs, using AI coding tools such as Claude, Cursor, and Codex.

  4. 04

    Day 10

    Deploy

    We put the product on a server so people can use it online. A simple MVP does not need a CDN, queues, or microservices.

  5. 05

    Days 11–14

    Test, fix, and launch

    AI writes the unit tests; people test the full user journey and we watch the backend. One or two rounds of changes, then launch and handover.

Want the detail behind each day? Read Can You Really Build an MVP in Two Weeks?

Case Study · DiaryDad

Zero-to-Launch: Cross-Platform AI Native App

Read the DiaryDad case study →

Built an iOS and Android AI journaling app with React Native and Expo from the client's designs. Both stores approved it on the first attempt, and it was live 14 days after kickoff.

2

App Stores Deployed

14 days

Kickoff to Live on Both Stores

1st

Attempt Approval: App Store & Google Play

Questions & Answers

Frequently Asked Questions

One day, if both sides are available and no more than two or three people are making the decisions. More decision makers can push the timeline.

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